About

For the businesses
that actually built Portland.

“The people running independent shops around here are some of the hardest working, most resourceful people I know. They shouldn’t have to choose between running their business and keeping up with technology.”

Aelvar was started in Beaverton, Oregon by Josh Hackett. Born and raised in Oregon, he spent over 20 years grinding it out as a small business owner across multiple industries. He knows how it feels to run a great local business while drowning in the admin work that comes with it.

Every local service business, coffee shop, salon, restaurant, and neighborhood retail store that makes this city what it is has the same problem: there’s more work than there are hours. Google reviews pile up unanswered. The email list never gets a campaign. Hiring takes forever. Nobody posts to Instagram because nobody has time. And the promise of “AI for small business” has mostly meant confusing software, expensive subscriptions, and nothing actually solved.

Aelvar exists to fix that, by building the systems proven to optimize your business and more importantly, your time.

How we work

You don’t need to learn anything, subscribe to anything, or manage anything. We set up the stack, connect it to your business, and run it on an ongoing basis. You focus on the stuff that matters, the big picture stuff, running your business, serving your customers, and being present in your shop. We handle everything else.

Everything we build is designed to sound like you, not like a corporate chatbot. The AI is a tool. The brand voice is yours. Customers should feel like they’re still dealing with your business when they interact with a response, a post, or an automated message. You stay in full control with final approval on everything.

We’re based in Beaverton, we work primarily with businesses across the Portland metro, and we’re committed to the long view. This isn’t a SaaS company chasing a billion dollar exit, unless you're offering. It’s a consulting practice built for real relationships with real operators.

i.

Relationships over transactions

We want to know your business, your staff, your customers. Long term partners, not short term vendors.

ii.

Human voice always

Every message we build sounds like a person who works at your business, trained on how you actually talk.

iii.

Work that shows up

You should see the impact in your calendar, your reviews, your inbox, and your sanity. Not just in a monthly report.

Let’s talk

Think we might be a fit?

Book a 20 minute discovery call. We’ll do a free audit of your online presence before the call. Yours to keep whether we ever work together or not.

Book a discovery call